THE GOOD STUFF

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CONNECTED

FreshPict loves community. Our community is extra important to us and we enjoy giving back wherever possible. This connects back to our strong family values as a team, and partnering with people we care about.

By supporting a number of foundations, groups and associations, we all help our community to grow.

Projects we support

Pretty Foundation Brand Style Guide

Advertising Material · Branding · Community · Creative Production

A Starry Night in Murrumbeena Village

Advertising Material · Branding · Community · Creative Production · Digital Production · Marketing · Print and Distribution

Melbourne Celtic Festival

Advertising Material · Branding · Community · Creative Production · Digital Production · Print and Distribution

Good packaging design boosts sales

At FreshPict Creative, we believe that great packaging design is more than just wrapping – it’s a key driver for sales. In today’s competitive market, eye-catching and well-crafted packaging can be the difference between a product that flies off the shelves and one that goes unnoticed.

Good packaging not only grabs attention but also communicates the product’s value, quality, and brand story. It creates an instant connection with consumers, making them feel confident in their purchase. With the right combination of aesthetics, functionality, and messaging, packaging can enhance the customer experience, influence buying decisions, and ultimately, boost sales.

So, next time you’re planning a product launch, remember that great packaging is not just an accessory – it’s a powerful marketing tool.

Colour in design

At FreshPict, we know that colour is more than just a visual element – it’s a powerful tool that influences emotions, behaviours, and perceptions. Colour psychology plays a critical role in design, shaping how audiences connect with brands and messages.

Each colour evokes specific feelings. Emotions like joy, love, gratitude, and passion are associated with high vibrational frequencies, while fear, anger, guilt, and sadness are linked to lower frequencies. Violet is the highest frequency colour and therefore the most energy. The least energy is found in the lowest frequency of visible light, which is red.

Colour	Frequency	Wavelength
Violet	668–789 THz	380–450 nm
Blue	631–668 THz	450–475 nm
Cyan	606–630 THz	476–495 nm
Green	526–606 THz	495–570 nm
Yellow	508–526 THz	570–590 nm
Orange	484–508 THz	590–620 nm
Red	400–484 THz	620–750 nm

By understanding colour frequencies and the psychological effects, we strategically choose colour palettes that not only complement the design but also align with your brand’s message and target audience.

Next time you see a design that draws you in, remember – it’s not just the layout or imagery; it’s the colours working behind the scenes to create that connection.

Abundance

Cultivate gratitude and witness the abundance that surrounds you

Be bold

In a crowded marketplace, bold design is what grabs attention and makes a lasting impression. Boldness doesn’t just mean bright colours or big fonts – it’s about making creative choices that push boundaries and break through the noise.

By daring to be different, your brand can stand out in a sea of sameness. Whether it’s an unexpected layout, eye catching image, a striking colour palette, or unique typography, bold design helps communicate confidence and creativity. It shows that your brand isn’t afraid to take risks and make a statement, leaving a memorable mark on your audience.

So, when it comes to design, don’t hold back – be bold, be brave, and let your creativity shine!

Change

Everything is in a constant state of transformation

Exploring print

In the ever-evolving world of marketing and branding, print remains a cornerstone for effective communication and brand visibility. Whether you’re looking to captivate your audience, promote your business, or leave a lasting impression, choosing the right print format is crucial. Let’s dive into various print formats and how they can elevate your brand.

Business cards are a staple in professional networking. They are small, portable, and serve as a tangible representation of your brand. A well-designed business card can make a strong first impression, providing potential clients or partners with your contact information and a glimpse of your brand’s identity.

Flyers and brochures are versatile print formats used for promoting events, products, or services. They are usually distributed in public places or mailed directly to potential customers. They are cost-effective ways to reach a wide audience with detailed information about your offerings.

Posters are large prints used to grab attention in high-traffic areas. They are ideal for advertising events, campaigns, or promotions. Posters can capture attention from a distance and convey messages quickly and effectively.

Banners are larger than posters and are typically used for outdoor advertising, trade shows, or storefronts. Their size makes them perfect for high visibility in crowded spaces, drawing attention to your brand or event.

Magazines and booklets are multi-page print formats used for in-depth content like articles, product catalogs, and company reports. They offer a professional way to present detailed information and can be kept as a reference by readers.

Direct mailers include postcards, letters, and other printed materials sent directly to potential customers’ mailboxes. They provide a personal touch and can be highly targeted to specific demographics.

Signage includes indoor and outdoor signs, such as storefront signs, wayfinding signs, and event signs. Effective signage can improve customer experience, brand visibility, and convey important information clearly.

Promotional items, from cosy hoody’s, t-shirts and bags, to the classic pencil or notebook, these are items you can wear or give away as a lasting memory of your brand.

Ready to elevate your brand with stunning print designs? Contact us today and let’s turn your ideas into impactful print materials.

Very merry

Grateful for small things, big things and everything in between

7 types of graphic design

In today’s visual-driven world, graphic design is more than just aesthetics; it’s a strategic tool that can make or break your brand’s identity and message. Let’s explore the seven main types of graphic design and how they can benefit you.

1. Visual identity

Focuses on creating the visual elements of a brand. This includes logos, typography, colour palettes, and imagery that represent the brand’s personality and values. A strong visual identity helps establish a brand’s presence and sets it apart from competitors. It’s the foundation of all your branding efforts.

Examples: Logos, Business Cards, Letterheads, Brand Style Guides

2. Marketing and advertising

This aims to promote products or services through visual content. It involves creating assets for print, digital, and social media marketing. Effective marketing and advertising design grabs attention, communicates a message quickly, and drives consumer action.

Examples: Posters, Flyers, Social Media Content, Email Marketing Templates, Banner Ads, Billboards

3. User Interface (UI)

UI design is all about creating intuitive and visually appealing interfaces for websites, apps, and other digital products. It focuses on the user experience (UX) and the interactivity of the design. Good UI design ensures that users can navigate a product easily and enjoyably, which is crucial for retaining users and achieving business goals.

Examples: Website Designs, App Interfaces, Game Interfaces, Software Dashboards

4. Publication

Publication design is centered on creating layouts and designs for printed and digital publications. This includes everything from books and newspapers to magazines and reports. A well-designed publication enhances readability and engagement, making it more likely that your audience will absorb the content.

Examples: Books, Magazines, Newsletters, Annual Reports

5. Packaging

Packaging design involves creating the exterior of a product, including the container, labelling, and overall presentation. It’s a crucial part of the product experience. Attractive and functional packaging can influence purchasing decisions, convey brand values, and ensure that the product stands out on the shelves.

Examples: Boxes, Bottles, Labels, Wrappers

6. Motion

Motion graphics are pieces of digital footage or animation that create the illusion of motion. This type of design is used in multimedia projects. Motion graphics are engaging and can simplify complex information, making them ideal for storytelling and marketing.

Examples: Animated Logos, Title Sequences, Promotional Videos, Animated Social Media Content

7. Environmental

Environmental graphic design integrates design with physical spaces to improve user experiences. It encompasses wayfinding systems, signage, murals, and exhibitions. Enhance the interaction between people and places, to create memorable and navigable environments.

Examples: Signage Systems, Exhibitions, Retail Store Interiors, Event Spaces

At FreshPict, we understand that each type of graphic design requires a unique approach and a deep understanding of its specific requirements. Our team specialise in all seven types of graphic design, ensuring that we can meet your needs with creativity and precision.

Every dream begins with a wish

The future belongs to those who believe in the beauty of their dreams

Design with intention

So often we say, “I just want a logo” or “I just want a website”. There is much to consider before we get to the result we want or didn’t even know we wanted.

Part of the creative process is ensuring we see the whole task at hand, this is achieved by writing a great brief. Each project has its own nuances within the; budget, overview, target audience, call to action, messages and schedule. The more information we gather, the more we begin to see the world in which our project lives.

Explore every corner of your market and find the people that can benefit from your idea. This is your opportunity to create something authentic through focused intention. When we find the true reason we create; it allows us to design visuals that align with our goals and in turn deliver a successful collaboration.

We put together a creative brief template so you can start your next project with intention.

CREATIVE BRIEF

Introducing FreshPict’s newest family member, Meg

You will find little Miss Meg either stalking the cursor on the computer screen, assisting in typing out emails or curled up in the sunniest of sunny spots she could find. With those adorable, innocent/not so innocent eyes, how could you not be inspired to create a vector illustration of her sweetness?

Illustration by Chantelle

Choose joy

When you choose joy, you feel good

When you feel good, you do good

When you do good, it reminds others of what joy feels like

7 ways to find that creative spark

Working in a creative industry can be a fulfilling experience, as you’re able to bring forth something within you to the outside world to share with others. All those ideas in your head can turn into something beautiful, because you have the drive to create. But sometimes when you need that creative spark, it just isn’t there.

What then? How do you bring back the creative spark? Here are some of our methods:

1. Rest

Absence makes the heart grow fonder, and that applies even to parts of ourselves. Being away from your creative space rather than forcing yourself to try and churn something out might have you missing your tools or your office and itching to dive back into things.

This is not always an option (deadlines—argh!) but if you can, we recommend spending some time away from your own creativity. It will come back. Sometimes you just need to stop looking for it.

2. Try something new

Try something new that’s outside of your creative field. If you’re a sewist who’s always found embroidery interesting but have never tried it, now’s the time. Go out and buy a hoop and some threads, and ride that wave of excitement.

When you’re starting out in something new, you’ll find you can actively watch yourself grow and achieve challenging but attainable goals that you’ve set for yourself. Doing this will give you a creative high that you might just be able to use in your regular field to motivate yourself.

3. Do some research

Research has a bad rap. Don’t think about research as something you’re forced to do just to make sure you’re bored out of your mind. Think about research as an opportunity to discover exciting new ideas or techniques. Learning more about the world can be an endless source of inspiration as you explore what’s possible. And then when you start to ponder your next project, you’ll have a larger knowledge base to pull ideas from.

4. Consume

It may seem obvious for a painter to visit an art gallery when they’re feeling the need for inspiration, but we suggest consuming media both within and out of your usual field. Watch a movie, read a book, or find a new musical artist to listen to. You can note what other creatives like you are doing and what works for them, but you can study completely different creatives and what you like about their processes and how they might translate to your work.

5. Reflect

Pull out some of your old projects or look over your portfolio. Most likely, you’ve improved since you first started your creative journey, and can point out things in your past work that you would do differently now. Understanding how much you’ve grown over time can sometimes give a renewed sense of motivation as it inspires hope for future progress.

6. Brain dump

Brain dumping encourages you to get down every thought and idea in your head on a particular topic without any critique. Writer’s block often comes from high expectations, but with brain dumping there isn’t any.

Get a notebook and literally write every thought that comes to you. You might have more doodles than words, and that’s ok. It might not make any sense. It probably won’t. That’s ok. There doesn’t need to be any order or neatness.

This can help you prioritise or work through things that have been weighing on your mind, or give you some little nuggets of an idea that you can expand into a fully-fledged concept for the project you want to work on.

7. Keep going

This list contains our suggestions for lighting a creative spark, but it’s even more important to keep that energy going in the long run. Are you the kind of person who never finishes what they start? If you are, it’s time to start building more healthy habits.

After the initial burst of energy or inspiration, you can try to keep the energy going by repeating some of these methods that work for you until you’re satisfied with your work. Instead of losing focus by starting a new project without finishing your previous one, just keep a notepad for you to jot down new ideas as they come to you.

We hope this list helped you get out of the rut you’re in and find that sometimes-elusive “creative spark”. Everybody gets caught in moments like these and we just want to help out our fellow creatives because we understand the frustration. If all else fails, another cup of coffee probably won’t hurt. We’re cheering for you!