Colour in design
At FreshPict, we know that colour is more than just a visual element – it’s a powerful tool that influences emotions, behaviours, and perceptions. Colour psychology plays a critical role in design, shaping how audiences connect with brands and messages.
Each colour evokes specific feelings. Emotions like joy, love, gratitude, and passion are associated with high vibrational frequencies, while fear, anger, guilt, and sadness are linked to lower frequencies. Violet is the highest frequency colour and therefore the most energy. The least energy is found in the lowest frequency of visible light, which is red.
| Colour | Frequency | Wavelength |
|---|---|---|
| Violet | 668–789 THz | 380–450 nm |
| Blue | 631–668 THz | 450–475 nm |
| Cyan | 606–630 THz | 476–495 nm |
| Green | 526–606 THz | 495–570 nm |
| Yellow | 508–526 THz | 570–590 nm |
| Orange | 484–508 THz | 590–620 nm |
| Red | 400–484 THz | 620–750 nm |
By understanding colour frequencies and the psychological effects, we strategically choose colour palettes that not only complement the design but also align with your brand’s message and target audience.
Next time you see a design that draws you in, remember – it’s not just the layout or imagery; it’s the colours working behind the scenes to create that connection.